9 Google Ranking Factors You Shouldn t Ignore for London Companies

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In order to attract and retain customers, you need to have a high Google ranking. Follow these 9 Google ranking factors you shouldn t ignore to improve your company’s chances for success.

Search Engine Optimization (SEO)

SEO involves using certain frequently searched terms to direct traffic to your website. Result driven SEO services in London can help provide you with services that increase your website’s SEO.


Your backlinks to other website content demonstrate that you are an authority on a topic. Result driven SEO services in London can help you build the right backlinks on your website.

Content Freshness

Google favors websites that constantly update. This shows that your material is relevant.

Depth of Content

Your website needs to illustrate that you have more than a passing knowledge of a subject.

Mobile Readiness

Can your website be easily read by mobile devices? If not, your site will have a lower Google ranking.

Page Speed

Page speed has been a consistent factor in Google rankings since 2010. While your site does not have to be the fastest one in your niche, being the slowest can impact your Google ranking.

Overall User Experience

Is your site easy to read? Or is it covered with intrusive ads that make reading it a struggle for visitors?

HTTPS Security

If a potential visitor goes to a site in Google that does not have HTTPs security, they will be warned before proceeding. This drives away potential traffic.

Authority About Subject

Google ranks your site based on your reputation and expertise. In order to rank high, you need to prove to Google that you are a trustworthy source.

Contact Full-Service Digital Marketing Agents In London at Joist Media.